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Starting or scaling a cash-or insurance-based practice can be both a rewarding and challenging task for physical healthcare professionals. After having started an online physical therapy clinic myself in the year 2020 I made a list of all the necessary tools that you need to succeed and to thrive as a physical therapy practice owner.
An Electronic Medical Records (EMR) system is essential for managing patient records, treatment plans, and prescriptions. In addition, a robust EMR system will streamline your billing process by generating invoices, tracking outstanding payments, and integrating with insurance providers. HelloNote, Jane, and Webpt are some examples of great systems for this task.
Efficient scheduling software will allow your patients to book appointments, manage cancellations, and receive reminders. This tool will reduce no-shows and ensure that your clinic operates smoothly. Many people would choose Calendly, but unfortunately it is not HIPAA-compliant. Choose a software such as Acuity Scheduling.
Telehealth platforms enable you to provide remote consultations, expanding your reach and allowing you to care for patients who cannot visit your clinic physically. Consider using platforms such as Zoom or Google Meet for this purpose. Make sure to sign a BAA to make sure you use the HIPAA compliant version.
A secure payment processing system is crucial to accept payments from patients and insurance providers. Choose a provider that supports various payment methods, such as credit cards, bank transfers, and digital wallets. An example of a good provider is Stripe.
Invest in software that helps you create, customize, and share exercise programs with your patients. This tool will enable you to provide personalized guidance and track progress remotely. One of the best HEP apps is Netic Health: using the power of AI to make your clinic efficient.
A coaching platform will allow you to offer additional services, such as wellness coaching, nutrition guidance, and mental health support. This tool helps you expand your offerings and reach a broader clientele. Healthie is a good example of a platform that could suit your needs.
Effective communication tools, such as secure messaging apps and email platforms, are essential for staying in touch with your patients and sharing updates, reminders, and educational content. Tools like Whatsapp and Email cannot be used for this purpose because of lack of HIPAA-compliance. Google Suite and Slack are good examples of HIPAA-compliant softwares.
Integrating your tools with other software, like accounting systems or marketing platforms, will streamline your processes and save you time. This is not necessary but can improve your workflows drastically. A good example that has many workflow automations is Netic Health.
Digital forms and consent forms are essential for collecting patient information, obtaining consent for treatment, and ensuring compliance with privacy regulations. Be sure to have these forms at the minimum: Consent to treat, Patient Registration Form, HIPAA Consent Form. Formstack or Typeform is an online form builder that makes data collection easy and can be HIPAA-compliant.
A CRM system will help you track leads, referrals, and customer interactions, enabling you to better understand your target audience and tailor your marketing efforts. This is essential to grow your practice.
Invest in marketing tools that help you promote your practice, such as email marketing platforms, social media management tools, and advertising platforms. You can also go the costless route. One of the most effective and free ways to market your clinic is to be where your audience is. For example, If you are a physical therapist specializing in soccer players under 18 years old, work with soccer coaches to involve yourself in the soccer community.
Creating a sense of community around your practice can lead to increased patient loyalty and referrals. Consider building a blog, hosting webinars, or offering workshops to engage and educate your audience.
Lastly, ensure that every tool you use is HIPAA compliant by signing a BAA to protect your patients' privacy and your practice from potential legal issues.
By equipping your clinic with the right tools, you'll be well on your way to building a thriving and efficient practice. Keep this toolbox in mind as you evaluate your current systems and invest in new solutions to streamline your operations and grow your business.
We at Netic Health offer almost all of these tools in one simple and time-saving package, book a demo with our CEO Mathias Vissers MD here: https://www.netic.health/start
Written and edited by Netic Health Team